Many lawyers overlook a crucial fact: a dull, lifeless practice area page can actually drive potential clients away. It's true—if your corporate law, estate planning, or civil litigation content sounds like you copied from a legal textbook, you're missing out on trust, engagement, and new business. But there's good news. This article will walk you through proven techniques to transform…
You don’t need a Madison Avenue budget to build a memorable, head-turning law firm brand.You just need a plan — and maybe a few clever shortcuts. Building a recognizable brand for your small law firm on a budget isn’t just smart; it’s survival. Why Building a Recognizable Brand for Your Small Law Firm on a Budget Matters More Than You…
As a practicing Buddhist and a legal copywriter, I’m always looking for ways to color within the lines—ethically, mindfully, and with purpose. So I thought it’d be fun to explore where these two paths meet. Because, believe it or not, the discipline of Buddhism and the craft of copywriting share more than a few values. Especially when it comes to…
Let’s call it what it is. Marketing to lawyers without sounding like a sales pitch is a formidable challenge, a puzzle that demands your best strategy. They’re smart. Skeptical. Sensitive to nonsense. They’ve heard it all. Seen it all. And smelled your “solution” coming from a mile away. You want their attention. They want their time back. So, how do…
7 Simple Ways You Can Improve Your Law Firm’s Website (Updated 3/18/25) Take a walk around the Internet. Every personal injury lawyer, family lawyer, immigration lawyer—you name it—sounds almost identical to their competitors. Why? What’s causing this sameness? If the general body copy on your law firm’s website Homepage can be cut and pasted onto your competitors’ websites and still…
You're not alone if you're an attorney wondering how to write engaging content that complies with legal advertising regulations. Balancing effective marketing and ethical compliance is challenging for many lawyers. However, it's not as daunting as it seems. Let's discuss how you can create compelling content while staying on the right side of the law. Why Legal Advertising Compliance Matters…
When it comes to copywriting, there’s no denying that general copywriters are skilled professionals. They understand the nuances of crafting compelling messages that grab attention and drive action. However, when it comes to the highly specialized field of legal copywriting, general copywriters often fall short. Legal copywriting requires a deep understanding of both the law and the unique marketing strategies…
When did you last give your law firm's website a proper review? If you're like many lawyers, your website is probably sitting on the back burner. You've got case files to manage, clients to meet, and court dates to prepare for. But here's the deal—your website is the digital storefront of your firm, and if it's outdated, it might not…
Staying ahead is all about working smarter. Lawyers can use ChatGPT to lighten their workload and easily handle repetitive tasks. However, using AI in law isn’t just about speed; it’s about maintaining ethics and security. Striking that balance is possible, and I’m here to walk you through five safe, effective ways to make ChatGPT a trusted tool in your practice.…
As promised in the Comment section of this week's LinkedIn newsletter edition (Part 2), below are links to the tools and services for the categories discussed in last week's newsletter edition, "Legal Marketing and Billable Hours: Practical Tips on How to Effectively Manage Both" (Part 1). Embrace Prioritization: Trello: https://trello.com Todoist: https://todoist.com Evernote: https://evernote.com Time Blocking: Your New Best Friend:…
How to Write Law Firm Practice Area Pages That Don’t Make People Yawn
Building a Recognizable Brand for Your Small Law Firm on a Budget: A 2025 Cheat Sheet for Solo Attorneys
What Buddhism Can Teach Us About Mindful Content Marketing for Law Firms
Marketing to Lawyers Without Sounding Like a Sales Pitch: How to Truly Stand Out in the Legal Industry
7 Simple Ways You Can Improve Your Law Firm’s Website